Google webinar to teach the basics of Google Ads

Posted by
On May 19, 2021

Bryan Caplan presenting at an event. Photo taken prior to current COVID-19 guidance. Photo submitted by SBDC.

Business owners and entrepreneurs are invited to join a virtual seminar dedicated to learning best practices and tips for using Google Ads. The seminar is hosted by the Small Business Development Center (SBDC) at Missouri S&T and Grow with Google.

The webinar will be held noon -1 p.m. Tuesday, June 8, online. The workshop is free, but registration is required. Visit to register.

“With 59% of shoppers using Google to research a purchase they plan to make in-store or online, it’s important for business owners to know how to maximize their online advertising,” says Karen Leatherman, business development specialist at Missouri S&T’s SBDC. “Bryan Caplan, a national speaker for Grow with Google, will teach learners how to grow their business using Google ads and how to write great ads and use keywords.

Bryan Caplan is an award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube. Caplan is a guest lecturer at several colleges and universities throughout the country. He is also a contributing columnist to many publications including GoDaddy, WorldPay, BlueHost, Constant Contact, and the Boston Business Journal.

The Missouri S&T SBDC provides business counseling and assistance to aspiring entrepreneurs and small businesses in the areas of management, new business creation, business acquisition, business sales, marketing, financial analysis, human resources, operations management, succession planning and technology commercialization. Most services are provided at no cost.

SBDC is a University of Missouri Extension partner and part of the Missouri SBDC statewide network, which is funded in part through a cooperative agreement with the U.S. Small Business Administration. For more information about workshops, resources and programs offered by Missouri S&T’s SBDC, visit

For more information, contact Karen Leatherman, Business Development Specialist for the SBDC at or 573-341-4551.

About Missouri University of Science and Technology

Founded in 1870 as the University of Missouri School of Mines and Metallurgy, Missouri University of Science and Technology (Missouri S&T) is a STEM-focused research university of over 7,600 students and part of the four-campus University of Missouri System. Located in Rolla, Missouri, Missouri S&T offers 99 different degree programs in 40 areas of study, including engineering, the sciences, business and information technology, education, the humanities, and the liberal arts. Missouri S&T is known globally and is highly ranked for providing a strong return on tuition investment, exceptional career opportunities for graduates, and an emphasis on applied, hands-on learning through student design teams and cooperative education and internship opportunities. For more information about Missouri S&T, visit

Share this page

Posted by

On May 19, 2021. Posted in Events

Leave a Reply

Your email address will not be published. Required fields are marked *