Women in Business seminar to focus on business storytelling

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On October 22, 2020

A past SBDC seminar for Women in Business. Image taken prior to current COVID-19 guidance. Photo submitted by SBDC.

The Women in Business group will help women in business and business leaders move their organizations and careers to the next level at a “Telling Your Story” seminar offered by the Small Business Development Center (SBDC) at Missouri S&T.

The virtual seminar will be held noon-1 p.m. Tuesday, Nov. 17. The webinar is free, but registration is required. Visit bit.ly/story-SBDC to register.

The event will focus on how anyone can better articulate a story or form an “elevator pitch” and features guest speaker Jessica L. Schroer, storytelling and marketing expert, and founder of The Hummingbird Group, a consulting firm that focuses on supporting nonprofit organizations and small businesses.

“How you tell your story is important,” says Schroer. “But having the confidence to articulate your successes will empower you to ask for the referral, close the sale, get the promotion or move your business to the next level.”

Schroer has more than two decades of marketing and advertising experience from working with companies, including Anheuser-Busch, Muscular Dystrophy Association, Burger King and the U.S. Army. Schroer is currently the marketing director at Lindenwood University in St. Charles, Missouri.

In addition to the guest speaker, the seminar introduces the launch of a Women in Business program to spotlight people’s achievements. Attendees will also have time to virtually connect with others and network. While the seminar is focused on women, anyone may attend.

The seminar is hosted by the SBDC, the U.S. Small Business Administration (SBA) St. Louis District Office, Missouri Chamber of Commerce and Industry, and the Women in Business Group.

Missouri S&T’s SBDC provides business counseling and assistance to aspiring entrepreneurs and small businesses in the areas of management, new business creation, business acquisition, business sales, marketing, financial analysis, human resources, operations management, succession planning and technology commercialization. Most services are provided at no cost.

SBDC is a University of Missouri Extension partner and part of the Missouri SBDC statewide network, which is funded in part through a cooperative agreement with the U.S. Small Business Administration. For more information about workshops, resources and programs offered by Missouri S&T’s SBDC, visit ecodevo.mst.edu.

For more information, contact Karen Leatherman, business development specialist for the SBDC at Missouri S&T, at leathermank@mst.edu or 573-341-4551.

About Missouri University of Science and Technology

Founded in 1870 as the University of Missouri School of Mines and Metallurgy, Missouri University of Science and Technology (Missouri S&T) is a STEM-focused research university of more than 8,000 students and part of the four-campus University of Missouri System. Located in Rolla, Missouri S&T offers 99 different degree programs in 40 areas of study, including engineering, the sciences, education, business and information technology, the humanities, and the liberal arts. Missouri S&T is known globally and is highly ranked for providing a high return on tuition investment, exceptional career opportunities for graduates, and an emphasis on applied, hands-on learning through student design teams and cooperative education and internship opportunities. For more information about Missouri S&T, visit mst.edu.

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On October 22, 2020. Posted in Events

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