Business owners and entrepreneurs are invited to learn how to create a YouTube channel to promote products and services and drive engagement with customers at a virtual seminar this October. Participants will learn about different video formats, making creative content and measuring the results.

The webinar will be held noon-1:15 p.m. Tuesday, Oct. 27. The workshop is free, but registration is required online at bit.ly/YouTubeSBDC. The webinar is hosted by Missouri S&T’s Small Business Development Center (SBDC) and Grow with Google.

“Bryan Caplan, a national speaker for Grow with Google, will cover best practices for creating compelling video content and using YouTube to grow your business,” says Karen Leatherman, business development specialist at Missouri S&T’s SBDC. “Caplan is an award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube.”

Missouri S&T’s SBDC provides business counseling and assistance to aspiring entrepreneurs and small businesses in the areas of management, new business creation, business acquisition, business sales, marketing, financial analysis, human resources, operations management, succession planning and technology commercialization. Most services are provided at no cost.

SBDC is a University of Missouri Extension partner and part of the Missouri SBDC statewide network, which is funded in part through a cooperative agreement with the U.S. Small Business Administration. For more information about workshops, resources and programs offered by Missouri S&T’s SBDC, visit ecodevo.mst.edu.

For more information, contact Leatherman at leathermank@mst.edu or 573-341-4551.

About Missouri University of Science and Technology

Founded in 1870 as the University of Missouri School of Mines and Metallurgy, Missouri University of Science and Technology (Missouri S&T) is a STEM-focused research university of more than 8,000 students and part of the four-campus University of Missouri System. Located in Rolla, Missouri S&T offers 99 different degree programs in 40 areas of study, including engineering, the sciences, education, business and information technology, the humanities, and the liberal arts. Missouri S&T is known globally and is highly ranked for providing a high return on tuition investment, exceptional career opportunities for graduates, and an emphasis on applied, hands-on learning through student design teams and cooperative education and internship opportunities. For more information about Missouri S&T, visit mst.edu.