Business owners and professionals can learn more about using Google Analytics to gain insights about how consumers engage with businesses online. The Small Business Development Center (SBDC) at Missouri S&T is partnering with Grow with Google and Columbia College to host this livestream event.

“Despite the benefits, 80% of small business in the US are not fully utilizing the power of digital tools,” says Karen Leatherman, business development specialist at Missouri S&T SBDC. “During this seminar, people will learn about Google tools they can use to better reach and understand customers.”

The workshop will be held 10:30 a.m.–noon Wednesday, March 11, at Columbia College, 550 Blues Lake Parkway in Rolla, Missouri. The workshop is free, but registration is required. Visit google-spring.eventbrite.com to register.

For more information, contact Karen Leatherman, business development specialist for the SBDC at leathermank@mst.edu or 573-341-4551. Missouri S&T’s SBDC provides business counseling and assistance to aspiring entrepreneurs and small businesses in the areas of management, new business creation, business acquisition, business sales, marketing, financial analysis, human resources, operations management, succession planning and technology commercialization. Most services are provided at no cost.

SBDC is a University of Missouri Extension partner and part of the Missouri SBDC statewide network, which is funded in part through a cooperative agreement with the U.S. Small Business Administration. For more information about workshops, resources and programs offered by Missouri S&T’s SBDC, visit ecodevo.mst.edu.