CANCELED: Fourth annual Women in Business Seminar to focus on business storytelling

Posted by
On February 27, 2020

The fourth annual Women in Business Seminar will focus on business storytelling. Photo by Missouri S&T

The month of March marks the celebration of Women’s History Month. In honor of the contributions that women have made to the nation, women in business, women business owners and women entrepreneurs are invited to attend the fourth annual Women in Business seminar.

The seminar will be held noon-1:30 p.m. Thursday, March 19, at Columbia College, located at 550 Blues Lake Parkway in Rolla, MO. The seminar fee is free, but registration is required. Visit to register.

Storytelling and marketing expert, Jessica L. Schroer, will speak at the fourth annual Women in Business seminar at Columbia College in Rolla, Missouri.

The seminar focuses on how to make your contribution known and features guest speaker Jessica L. Schroer, storytelling and marketing expert and founder of The Hummingbird Group.

“How you tell your story is important,” says Schroer. “But having the confidence to articulate your successes will empower you to ask for the referral, close the sale, get the promotion, or move your business to the next level.”   

Schroer brings more than two decades of marketing and advertising experience from working with companies including Anheuser-Busch, Muscular Dystrophy Association, Burger King and the U.S. Army. In 2019, Schroer started The Hummingbird Group, a consulting firm that focuses on supporting nonprofit organizations and small businesses. 

In addition to the guest speaker, the seminar allows participants the opportunity to network with other attendees. While the seminar is focused on women, anyone may attend.

The seminar is hosted by the Small Business Development Center (SBDC) at Missouri University of Science and Technology and University, the U.S. Small Business Administration (SBA) St. Louis District Office, Missouri Chamber of Commerce and Industry, Columbia College and the Women in Business Group.

Missouri S&T’s SBDC provides business counseling and assistance to aspiring entrepreneurs and small businesses in the areas of management, new business creation, business acquisition, business sales, marketing, financial analysis, human resources, operations management, succession planning and technology commercialization. Most services are provided at no cost.

SBDC is a University of Missouri Extension partner and part of the Missouri SBDC statewide network, which is funded in part through a cooperative agreement with the U.S. Small Business Administration. For more information about workshops, resources and programs offered by Missouri S&T’s SBDC, visit

For more information, contact Karen Leatherman, business development specialist for the SBDC at or 573-341-4551.

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On February 27, 2020. Posted in Missouri S&T, Missouri University of Science and Technology, News

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