Higher education leaders in Great Britain will learn about using data in enrollment management practices later this month from Jay W. Goff, dean and vice provost of enrollment management at Missouri University of Science and Technology.

Goff will present “Using Data to Plan and Manage Admissions: A View from the USA” as the opening keynote speaker at the Universities and Colleges Admissions Service’s Data Matters conference on Tuesday, Jan. 25, in London.

UCAS invited Goff to present at the conference based on his expertise with university enrollment systems and strategic planning efforts. In addition to leading Missouri S&T’s enrollment management division, Goff serves as the national coordinator of the American Association of College Registrars and Admissions Officers (AACRAO) strategic enrollment management conferences for four-year colleges and universities. He also serves as the Missouri representative to the ACT college testing organization in Iowa City, Iowa, and on the Board of Directors of the Educational Policy Institute in Washington D.C.

Goff joined Missouri S&T in 2001 to restructure and lead the campus’s enrollment management efforts. Since then, student enrollment has grown by 55 percent and the university has set records student quality, diversity and success rates.