Jay Goff to co-lead national strategic enrollment management conferences

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On February 23, 2009

The American Association of College Registrars and Admissions Officers in Washington, D.C., has appointed Jay W. Goff, vice provost and dean of enrollment management at Missouri University of Science and Technology, as the strategic enrollment management conference coordinator for four-year colleges and universities. The appointment is for the next three years.


Goff will work with AACRAO’s SEM director Bob Bontrager and the conference coordinator for two-year colleges, William Serrata, vice president for student affairs and enrollment management at South Texas College, to run and develop programming for the international conference.

The appointments will help to keep the conference on the leading edge of SEM thought and practice, according to Bontrager. “Jay and William are among the most innovative SEM practitioners in the field today,” Bontrager says. “I am thrilled to have them working with me to help move the SEM Conference to another level.”

Goff joined Missouri S&T in 2001 as the campus’s first dean of enrollment management. He was responsible for restructuring and leading the university’s enrollment management efforts, including admissions, student financial assistance, the registrar’s office, pre-college programs, new student programs and student diversity initiatives. During his tenure, Missouri S&T enrollment has grown by 38 percent, and the campus’s 87 percent retention rate is now among the highest of all Missouri public universities.

Goff also serves on the ACT national education advisory board and the Educational Policy Institute’s board of advisors. Last November, Missouri’s AACRAO recognized him with the professional service award for his enrollment management leadership and contributions.

Goff holds undergraduate and graduate degrees in communication studies from Southeast Missouri State University and the University of Kansas, respectively. His doctoral work focuses on leadership development.

AACRAO’s SEM conference is the premier educational experience for enrollment management professionals. The annual SEM conference gathers over 800 higher education leaders from throughout North America. Goff will coordinate programming for the conference from 2009-2011. The 2009 SEM Conference will be held Nov. 8-11 in Dallas.

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On February 23, 2009. Posted in People, Top Headlines