UMR engineering management students add restaurant to their plate

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On March 10, 2006

Engineering management students at the University of Missouri-Rolla are serving up marketing advice this semester to Angie and Kevin Britton, owners of the Huddle House restaurants in Rolla and Cuba, Mo.

UMR students enrolled in “Marketing Management” are mixing textbook concepts with reality as they gather market intelligence, analyze consumer behavior, and plan promotions for the new Huddle House, a franchise that operates mostly in the southern and eastern parts of the country.

“The restaurant, scheduled to open in mid-April, will feature a full menu of dining experiences, 24 hours a day, seven days a week,” says Paul Smith, lecturer in engineering management who teaches the marketing class. “For obvious reasons, the students in the project are anxious to participate in opening day activities. As Huddle House opens, the students sample all the experiences of the new restaurant and will record their perceptions, in order to give the Brittons important feedback regarding this latest addition to the restaurant scene in Rolla.”

Huddle House is located at on the corner of 12th Street and Bishop Avenue. For more information about its menu, visit .

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On March 10, 2006. Posted in Research