If you’re surrounded by boorish fans at a sporting event, moving to another part of the arena or stadium might not help you escape fans behaving badly, according to a University of Missouri-Rolla student’s research.
Read More »As the NFL playoffs near, expect to see a lot of "BIRGing" among fans of the teams going into the post-season. That’s BIRG as in "basking in reflected glory," says Dr. Christian End, an expert in sports fan psychology at UMR.
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