Tag: preference studies

Missouri S&T researcher finds another good reason to trust your gut — and your ear

Posted by on July 16, 2018

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Within seconds, we make personal choices daily, such as what clothes to wear or what music to play in the car on the way to work. A cognitive neuroscientist at Missouri University of Science and Technology says gut-level decisions are important, and that intuition tends to be accurate for revealing our true preferences.

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