Tag: preference studies

Missouri S&T researcher finds another good reason to trust your gut — and your ear

Posted by on July 16, 2018

Within seconds, we make personal choices daily, such as what clothes to wear or what music to play in the car on the way to work. A cognitive neuroscientist at Missouri University of Science and Technology says gut-level decisions are important, and that intuition tends to be accurate for revealing our true preferences.

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