UMR to help MoDOT survey customer satisfaction

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On June 2, 2005

It s not often you find a business professor and a psychology professor discussing transportation. But that s exactly what two UMR researchers are doing this summer on behalf of the Missouri Department of Transportation (MoDOT).

Dr. Lance Gentry, assistant professor of business administration at UMR, and Dr. Jim Martin, assistant professor of psychology at UMR, are working through the Missouri Transportation Institute to conduct a customer satisfaction survey for MoDOT. The survey is designed to gauge how well people feel MoDOT has sought their participation in the decision-making process.

MoDOT came to the Missouri Transportation Institute, a statewide consortium involving 11 Missouri colleges and universities that is housed at UMR, looking for an objective entity they could trust to manage the survey project, says Dr. William Ankner, executive director of the Missouri Transportation Institute.

Dr. Mohammad Qureshi, assistant professor of civil, architectural and environmental engineering at UMR and the UMR director of the Missouri Transportation Institute, then asked Gentry and Martin to work together on the survey project.

The UMR researchers are targeting at four key areas:

Motorist Assist. In the motorist assist program, drivers patrol selected Kansas City and St. Louis interstates to help motorists with vehicle problems and to keep roadways clear of debris. The researchers plan to provide surveys to the next 5,000 people to use this service.

Involved Public. This category consists of people who have attended public meetings and provided their contact information to MoDOT. Roughly 6,000 people will be surveyed, 25 percent by email and the rest by mail.

Motor Carriers. UMR researchers have already mailed 750 surveys to truckers and plan to send out an additional 750 to this audience.

Planning Partners. Planners, city council members and other key people involved in the planning process will be surveyed.

The UMR team will provide preliminary data to MoDOT by the end of June and a final report in August.

Related Links

Mohammad Qureshi named UMR director of the Missouri Transportation Institute
Missouri Transporation Institute

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On June 2, 2005. Posted in Research