Five years into volunteering for the Rolla Rural Fire District (RRFD), Missouri S&T student Chris Franklin thought of one more way he could give back to the department.
Franklin enrolled in Sarah Stanley’s marketing for nonprofits four-week summer course. The majority of class time was to be spent developing marketing materials for local nonprofit Phelps County Animal Welfare League (PCAWL). But Franklin wanted to promote his fire department, which was, and still is, in need of volunteers.
“The department has a really big recruitment and retention problem,” Franklin says. [Read more…]